The advent of game streaming has revolutionised the world of video games. Professional video game players can now showcase their gaming prowess before the whole world. Fans of video games on the other hand can now join online communities where all the participants share the same interests. It’s safe to say in general that the advent of game streaming has thus helped to build a stronger and more connected gaming community.
Well, apart from just bringing professional players and fans of video games together, the advent of game streaming has also ushered in many other benefits. These are explored in detail below.
Subscriptions and Ad Revenue
The advent of game streaming has made it possible for players to monetise their content and gaming skills. In essence, this therefore means players can now craft sustainable careers out of their favourite pastime. The most popular way of monetising gaming content is via subscriptions and ad revenue. Subscriptions entail that all the fans of any gamer should pay a fee to gain access to the gamer’s content. Subscriptions come with many benefits which include ad-free viewing, badges and emotes. Ad revenue on the other hand allows gamers to display ads on their streams and hence earn money.
Brand Collaborations and Sponsorships
Game streaming by its nature allows professional players to build online communities which largely consist of their fans. Thanks to this, it’s possible for top gamers to become very popular as they gain more viewership and increase their subscription base. This in turn makes such gamers attractive to some big brands. These brands will in turn recruit the gamers as brand ambassadors or offer them sponsorships such that on their streams, they advertise and market the services and products offered by the brands. For the gamer, this means more money and even more visibility.
Enhance Competition
After the emergence of game streaming, it was seen fit that at times, all the top gamers are brought to the same platform so that they compete with each other. On the line will be bragging rights as well as potential huge monetary prizes. Some of the existing professional eSports events offer millions in terms of prizes and allow the winners to massively increase their brand visibility on the world stage. Some top gamers such as Valeria7k have used global opportunities such as top eSports events to increase their visibility. This is achieved through allowing all gaming fans to record valeria7k broadcasts hence relieving all the action at a later time.
Start a Merchandise Business
Game streaming if properly implemented by professional players will allow them to increase their brand visibility on the world stage. This, in turn, will allow them to start a successful merchandise business by selling apparel, digital content, accessories, collectables or even posters which they design on their own (or through their in-house team).
Rounding up, it’s safe to say that game streaming has been a massive blessing for the gaming community. It has allowed gamers to easily connect and build successful gaming communities with their fans while at the same time, allowing them to monetise their content and gaming prowess.
